Start with your work
Mac buying guides
Learn what matters for your work before choosing a model. Take the answers you choose in a guide straight into your Mac recommendation.
What would you like to figure out?
Is a MacBook Air enough for software development?
Compare MacBook Air and Pro for learning, web and app development, simulators, containers and large builds. Start with your workload and your budget. Apple UK configuration prices are in GBP, including VAT.
Read the guide Local AIA Mac for local LLMs: start with the model and memory
Choose a Mac for local AI by checking model size, quantization, context length and memory before comparing storage, portability and your budget. Apple UK configuration prices are in GBP, including VAT.
Read the guide Video editingA Mac for video editing: look beyond 4K
Choose a Mac for video editing by considering codecs, multicam work, effects and export frequency, then compare memory, storage and local configuration prices. Apple UK configuration prices are in GBP, including VAT.
Read the guide MemoryMac memory: should you choose 16GB, 24GB or 32GB?
Compare Mac memory by the apps and projects you run together. Understand memory pressure, storage tradeoffs and the price of your complete local configuration. Apple UK configuration prices are in GBP, including VAT.
Read the guideReady to compare?
Already know what you want to do?
Tell us your work, portability needs and budget. Compare complete configurations with the reasons and tradeoffs explained. Apple UK configuration prices are in GBP, including VAT.